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Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e.
initiatives that are not covered by the other elements of the marketing communications or promotions mix). Subway gave away a card with six spaces for stickers with each sandwich purchase.
Acorn provides valuable consumer insight helping you target, acquire and develop profitable customer relationships and improve service delivery - website AIDA - Attention, Interest, Desire, Action - Used more typically to represent the process through which marketers engage the consumer through advertising.
Second, three audiences can be targeted by sales promotion: consumers, resellers, and the sales force.
And third, sales promotion as a competitive weapon provides an extra incentive for the target audience to purchase or support one brand over another.
This last factor distinguishes sales promotion from other promotional mix tactics.
For example, unplanned purchases may be directly related to one or more sales promotion offers.
Sales promotion is believed to change this accepted price-value relationship by increasing the value and/or lowering the price.
Familiar examples of consumer sales promotion tools include contests and sweepstakes, branded give-away merchandise, bonus-size packaging, limited-time discounts, rebates, coupons, free trials, demonstrations, and point-accumulation systems. First, sales promotion ranks in importance with advertising and requires similar care in planning and strategy development.
Men med sin systematik og bredde kan rapporten være inspirerende i udvikling af relevante promotions.
Some promotional techniques can be categorised by "weight", i.e. The terms Heavyweight, Mediumweight and Lightweight indicate the effectiveness of a promotion in obtaining volume sales, The cost of the promotion will be almost in direct ratio to the achieved volume throughput.
Where the product is packed in a re-useable container of some sort, which is given free, e.g. Premium offers appear to be more effective than money off, and generally cost less.
However, the strength of the premium depends entirely on the choice of premium.
Once the card was full the consumer was given a free sandwich.(f) Discounted prices e.g.Tags: Adult Dating, affair dating, sex dating